The largest fair dedicated to the mobility industry that includes the entire value chain.
The IAA fair is a landmark in the automotive fair industry in the world, and the year 2021 brings a new concept: the transition from a classic automotive fair to a fair that covers the entire mobility industry. Thus, the organizers aimed to bring together the entire value chain of this industry globally.
The fair also comes with new content, so there will be three new formats / activation areas: Summit in the exhibition center for B2B and press, Open Space in the center of Munich for B2C and Blue Lane – the route between Summit and Open Space -during which the general public will be able to test and interact with the latest developments in the mobility industry.
There is also the IAA Mobility Virtual – the digital extension of the IAA Mobility – the formats Summit (incl. Conference) and Open Space (incl. Dialog) are broadcast in virtual space and address different target groups.
- Virtual Summit (B2B) – The virtual event platform with brand presentations, conference programs, virtual exhibitor sessions, keynotes and networking.
- Virtual Open Space (B2C) – Broadcasting, entertainment and streaming as purely digital formats with live programs and dialogues on the most prominent video platforms. Additionally: media reach and influencer options. Exclusive partnership with YouTube, Tik Tok, Twitch, Facebook, Instagram and LinkedIn, Sport1.
Main product group: mobility and automotive industry.
Total area: 143.000 m2